Talentmarketing: Rita Ora x Mute Drinks
Angelique Kuiper was responsible for developing and managing various international brand campaigns and partnerships around the world. Various social media assets were created exclusively for Mude Drinks featuring Rita Ora which was used on their social media channel in the lead up to the live show. Competition drivers were used online. People who purchased Mude drinks could get a free ticket to the livestream or they could win tickets to the virtual live show; a virtual meet & greet with Rita or one lucky winner could win an exclusive in person meet & greet with Rita Ora in London. These competitions were run on Mude’s social media channels. A variety of different assets were created for the brand - from behind the scenes content showcasing the work done in the lead up to the live show - to assets created at the actual live event.
Watch the Trailer:
written by
Leaders Lodge Member
Angelique Kuiper
Global Brand & Talent Partnership Specialist
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