Squarespace CCO & 3 Freelancers Show You How to Stand Out
Published on Workingnotworking.com
written by Mike O’Donnell
Armin Braunsberger is a media professional and web designer based out of Austria. He is one of the most prolific Experts in the Squarespace Marketplace having completed over 300 projects and received over 180 five-star ratings.
“Squarespace's 2017 campaign is a hilarious PSA on how different types of artists, from musicians to magicians to "storytellers" can "Make It Stand Out." It points to the fact that, statistically, our job titles (and band names) aren't that unique. The campaign naturally suggests both using Squarespace to build your custom site and making a few tweaks to your self-branding to help elevate you and your work above the crowd. For creatives, no matter how talented at their craft, standing out is often the hardest part. So we reached out to Squarespace CCO David Lee and three of the WNW Members he enlisted for this campaign: Brock Kirby, Mathieu Zarbatany, and Adina Birnbaum. In addition to hearing from both sides how the campaign came together from idea to execution, they also each offer invaluable advice on what they do to make themselves and their work stand out. “
“Adina, the producer, breaks down how she makes her work and portfolio stand out: "As one of many producers out there vying for a gig, I try to highlight the work I've done for unexpected brands. I chose jobs I'm so excited to put on my site, be it post-production on SIA's music videos, an Hermès Petit h Holiday pop-up event, or a man-made yogurt contraption for Chobani. Before I accept a job, I ask myself, 'Is there something in this production opportunity that I haven't done yet?' I'm always going to grow and learn, and these unique jobs are the ones that stand out."
written by Mike O’Donnell
Featured Leaders Lodge Member
Adina Birnbaum
Executive Creative Producer
Agency, brand and VFX Production
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